{"id":33283,"date":"2020-03-10T09:05:02","date_gmt":"2020-03-10T00:05:02","guid":{"rendered":"https:\/\/denwadaikou.jp\/column\/?p=33283"},"modified":"2023-03-15T19:00:49","modified_gmt":"2023-03-15T10:00:49","slug":"swot%e5%88%86%e6%9e%90%e3%81%a7%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e6%88%a6%e7%95%a5%e3%82%92%e5%b0%8e%e3%81%8d%e5%87%ba%e3%81%9d%e3%81%86","status":"publish","type":"post","link":"https:\/\/denwadaikou.jp\/column\/mamechishiki\/20200310_02\/","title":{"rendered":"SWOT\u5206\u6790\u3067\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u5c0e\u304d\u51fa\u305d\u3046"},"content":{"rendered":"

\"\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u30c7\u30fc\u30bf\"<\/p>\n

\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u7b56\u5b9a\u306b\u304a\u3044\u3066\u3001\u307e\u305a\u3084\u308b\u3079\u304d\u3053\u3068\u306f\u300c\u73fe\u72b6\u5206\u6790\u300d\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u81ea\u793e\u306e\u300c\u5f37\u307f\u300d\u3068\u300c\u5f31\u307f\u300d\u3001\u8ab2\u984c\u306a\u3069\u3092\u628a\u63e1\u3057\u306a\u3051\u308c\u3070\u3001\u3069\u306e\u69d8\u306a\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u304c\u9069\u5207\u304b\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c\u3001\u300cSWOT\u5206\u6790\u300d\u3068\u547c\u3070\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u81ea\u793e\u306e\u73fe\u72b6\u30922\u00d72\u306e\u30de\u30c8\u30ea\u30af\u30b9\u3067\u60c5\u5831\u6574\u7406\u3057\u3001\u6700\u9069\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001SWOT\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58\u3068\u5177\u4f53\u7684\u306a\u9032\u884c\u624b\u9806\u3092\u3054\u7d39\u4ecb<\/span>\u3057\u307e\u3059\u3002<\/p>\n

SWOT\u5206\u6790\u3068\u306f\uff1f<\/h2>\n

SWOT\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u304a\u3088\u3073\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u7b56\u5b9a\u306a\u3069\u306b\u6d3b\u304b\u3059\u73fe\u72b6\u5206\u6790\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059<\/span>\u3002\u300cStrength\uff08\u5f37\u307f\uff09\u300d\u300cWeakness\uff08\u5f31\u307f\uff09\u300d\u300cOpportunity\uff08\u6a5f\u4f1a\uff09\u300d\u300cThreat\uff08\u8105\u5a01\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u308a\u3001SWOT\u5206\u6790\uff08\u30b9\u30a6\u30a9\u30c3\u30c8\u5206\u6790\uff09\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u7d4c\u55b6\u306b\u304a\u3051\u308b\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u5206\u985e\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n

\u3010\u5185\u90e8\u74b0\u5883\u3011<\/span><\/p>\n

\n\u25a1Strength\uff08\u5f37\u307f\uff09\uff1a\u76ee\u6a19\u9054\u6210\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u81ea\u793e\u306e\u30d7\u30e9\u30b9\u8981\u56e0<\/span>
\n\u25a1Weakness\uff08\u5f31\u307f\uff09\uff1a\u76ee\u6a19\u9054\u6210\u3092\u963b\u5bb3\u3059\u308b\u81ea\u793e\u306e\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/span>\n<\/p>\n

\u3010\u5916\u90e8\u74b0\u5883\u3011<\/span><\/p>\n

\n\u25a1Opportunity\uff08\u6a5f\u4f1a\uff09\uff1a\u5916\u90e8\u8981\u56e0\u306b\u3088\u3063\u3066\u751f\u3058\u308b\u30d7\u30e9\u30b9\u8981\u56e0<\/span>
\n\u25a1Threat\uff08\u8105\u5a01\uff09\uff1a\u76ee\u6a19\u9054\u6210\u3092\u963b\u5bb3\u3059\u308b\u5916\u90e8\u306e\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/span>\n<\/p>\n

\u307e\u305a\u5185\u90e8\u74b0\u5883\u306f\u3001Strength\uff08\u5f37\u307f\uff09\u3068Weakness\uff08\u5f31\u307f\uff09\u3068\u3044\u3063\u305f2\u3064\u306e\u89b3\u70b9\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002\u524d\u8005\u306f\u81ea\u793e\u306b\u304a\u3051\u308b\u30d7\u30e9\u30b9\u8981\u56e0\u3067\u3042\u308a\u3001\u5b9f\u7e3e\u30fb\u4fa1\u683c\u30fb\u54c1\u8cea\u30fb\u30d6\u30e9\u30f3\u30c9\u529b\u30fb\u7acb\u5730\u6761\u4ef6\u30fb\u30a4\u30f3\u30d5\u30e9\u306a\u3069\u304c\u6319\u304c\u308a\u307e\u3059\u3002\u4e00\u65b9\u306e\u5f8c\u8005\u306f\u3001\u81ea\u793e\u304c\u62b1\u3048\u308b\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3067\u3059\u3002\u30b3\u30b9\u30c8\u4e0d\u8db3\u30fb\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u30fb\u8a8d\u77e5\u5ea6\u4e0d\u8db3\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u53cc\u65b9\u3068\u3082\u4f01\u696d\u52aa\u529b\u3067\u5411\u4e0a\u30fb\u6539\u5584\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u8981\u7d20\u3092\u5185\u90e8\u74b0\u5883\u306b\u5206\u985e\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u5916\u90e8\u74b0\u5883\u3092\u69cb\u6210\u3059\u308bOpportunity\uff08\u6a5f\u4f1a\uff09\u3068Threat\uff08\u8105\u5a01\uff09\u306f\u3001\u30df\u30af\u30ed\u74b0\u5883\u8981\u56e0\uff08\u30c8\u30ec\u30f3\u30c9\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306a\u3069\uff09\u3068\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\uff08\u793e\u4f1a\u60c5\u52e2\u306e\u5909\u5316\u306a\u3069\uff09\u3092\u5143\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u5916\u90e8\u8981\u56e0\u304c\u4e2d\u5fc3\u3068\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001\u5076\u767a\u7684\u306b\u767a\u751f\u3057\u305f\u308a\u3059\u308b\u8981\u7d20\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

Opportunity\u306f\u300c\u6a5f\u4f1a\u300d\u3001\u53b3\u5bc6\u306b\u306f\u201c\u5e02\u5834\u6a5f\u4f1a\u201d\u3092\u6307\u3057\u307e\u3059\u3002\u30df\u30af\u30ed\u74b0\u5883\u8981\u56e0\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u5c06\u6765\u7684\u306b\u3069\u306e\u69d8\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u304c\u8a2a\u308c\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u307e\u3059\u3002\u307e\u305f\u5f8c\u8005\u306eThreat\u306f\u3001\u81ea\u793e\u306e\u300c\u5f37\u307f\u300d\u3084\u201c\u5e02\u5834\u6a5f\u4f1a\u201d\u3092\u6d88\u5931\u3055\u308c\u308b\u53ef\u80fd\u6027\u3092\u6301\u3064\u8981\u7d20\u306e\u3053\u3068\u3067\u3059\u3002\u4e8b\u524d\u306b\u56de\u907f\u3059\u3079\u304d\u8105\u5a01\u3092\u767a\u898b\u3057\u3001\u305d\u308c\u306b\u3068\u3082\u306a\u3046\u5bfe\u7b56\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n

\u4e0a\u8a184\u8981\u7d20\u3092\u8ef8\u306b\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3068\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059\u306e\u304cSWOT\u5206\u6790\u3067\u3059\u3002\u4eca\u65e5\u306e\u4f01\u696d\u7d4c\u55b6\u306b\u6b20\u304b\u305b\u306a\u3044\u5206\u6790\u624b\u6cd5\u3067\u3059\u304c\u3001\u5404\u9805\u76ee\u3092\u9069\u5f53\u306b\u4e26\u3079\u3066\u306f\u7d50\u679c\u304c\u504f\u308a\u307e\u3059\u3002\u6b63\u3057\u3044\u77e5\u8b58\u3068\u624b\u9806\u3092\u77e5\u3063\u305f\u3046\u3048\u3067\u3001\u7684\u78ba\u306a\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n

SWOT\u5206\u6790\u306e\u9032\u3081\u65b9<\/h2>\n

\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u5217\u6319\u3057\u305f\u3060\u3051\u3067\u306f\u3001\u300c\u5206\u6790\u300d\u3068\u306f\u3044\u3048\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001SWOT\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

1.\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790<\/h3>\n

SWOT\u5206\u6790\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u696d\u754c\u52d5\u5411\u3042\u308b\u3044\u306f\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306e\u300c\u5909\u5316\u300d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3088\u3063\u3066\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5909\u5316\u304c\u660e\u78ba\u306b\u306a\u308b\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n

\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u69d8\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n

\n\u25a1PEST\u5206\u6790<\/span>
\n\u25a1\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff085F\uff09<\/span>
\n\u25a1\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3<\/span>
\n\u25a1VRIO<\/span>
\n\u25a1\u30a4\u30ce\u30d9\u30fc\u30bf\u7406\u8ad6<\/span>\n<\/p>\n

\u4e00\u822c\u7684\u306b\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u306fPEST\u5206\u6790\u3001\u30df\u30af\u30ed\u74b0\u5883\u8981\u56e0\u306b\u306f\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff085F\uff09\u306a\u3069\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002PEST\u5206\u6790\u3068\u306f\u3001\u300cPolitics\uff08\u653f\u6cbb\uff09\u300d \u300cEconomy\uff08\u7d4c\u6e08\uff09\u300d\u300cSociety\uff08\u793e\u4f1a\uff09\u300d\u300cTechnology\uff08\u6280\u8853\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u624b\u6cd5\u3067\u3042\u308a\u30014\u3064\u306e\u8981\u56e0\u304b\u3089\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u5916\u90e8\u8981\u56e0\u306e\u5909\u5316\u3084\u4e8b\u696d\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002PEST\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001SWOT\u5206\u6790\u306b\u304a\u3051\u308bOpportunity\uff08\u6a5f\u4f1a\uff09\u3068Threat\uff08\u8105\u5a01\uff09\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff085F\uff09\u306f\u3001Threat\uff08\u8105\u5a01\uff09\u306e\u5206\u6790\u306b\u7279\u5316\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4e8b\u696d\u5c55\u958b\u306b\u304a\u3044\u3066\u60f3\u5b9a\u3055\u308c\u308b\u8105\u5a01\u3092\u300c\u65b0\u898f\u53c2\u5165\uff08Entry\uff09<\/span>\u300d\u300c\u7af6\u5408\u4ed6\u793e\uff08Rivalry\uff09<\/span>\u300d\u300c\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u6210\u308a\u4ee3\u308f\u308b\u4ee3\u66ff\u54c1(Substitutes)<\/span>\u300d\u300c\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\uff08Suppliers\uff09<\/span>\u300d\u300c\u9867\u5ba2\uff08Buyer\uff09<\/span>\u300d\u3068\u3044\u3063\u305f5\u3064\u306e\u8981\u7d20\u304b\u3089\u8003\u3048\u307e\u3059\u3002\u5c06\u6765\u7684\u306a\u65b0\u898f\u53c2\u5165\u8005\u306e\u5897\u52a0\u3084\u7af6\u5408\u4ed6\u793e\u306e\u53ce\u76ca\u529b\u3001\u9867\u5ba2\u306e\u4ea4\u6e09\u529b\u306a\u3069\u306e\u89b3\u70b9\u304b\u3089Threat\uff08\u8105\u5a01\uff09\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u307b\u304b\u3001\u7af6\u5408\u4ed6\u793e\u304c\u5275\u51fa\u3059\u308b\u300c\u4fa1\u5024<\/span>\u300d\u3092\u5206\u6790\u3059\u308b\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\uff08\u7d4c\u55b6\u8cc7\u6e90\u6d3b\u7528\u80fd\u529b\uff09\u3092\u8a55\u4fa1\u3059\u308bVRIO\u3001\u5e02\u5834\u5168\u4f53\u306e\u88fd\u54c1\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff08PLC\uff09\u304b\u3089Opportunity\uff08\u6a5f\u4f1a\uff09\u3068Threat\uff08\u8105\u5a01\uff09\u3092\u691c\u8a0e\u3059\u308b\u30a4\u30ce\u30d9\u30fc\u30bf\u7406\u8ad6\u306a\u3069\u3082\u4f75\u305b\u3066\u884c\u3044\u307e\u3059\u3002\u30df\u30af\u30ed\u74b0\u5883\u8981\u56e0\u306f\u3001\u8907\u6570\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5148\u8ff0\u3057\u305f\u300c\u5206\u6790\u7d50\u679c\u306e\u504f\u308a<\/span>\u300d\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

2.\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790<\/h3>\n

\u5916\u90e8\u74b0\u5883\u5206\u6790\u3067\u6d17\u3044\u51fa\u3057\u305fOpportunity\uff08\u6a5f\u4f1a\uff09\u3068Threat\uff08\u8105\u5a01\uff09\u3092\u5143\u306b\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u81ea\u793e\u306e\u300c\u5f37\u307f<\/span>\u300d\u3068\u300c\u5f31\u307f<\/span>\u300d\u3092\u30d5\u30a1\u30af\u30c8\u30d9\u30fc\u30b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001\u300c\u25cb\u25cb\u306e\u58f2\u308a\u4e0a\u3052\u304c\u5927\u304d\u3044\u306e\u304c\u5f37\u307f<\/span>\u300d\u306a\u3069\u3068\u4e3b\u89b3\u7684\u306a\u89e3\u91c8\u306f\u907f\u3051\u3066\u4e0b\u3055\u3044\u3002\u4e8b\u5b9f\u78ba\u8a8d\u304c\u53d6\u308c\u308b\u8981\u56e0\u3067\u306a\u3051\u308c\u3070\u3001\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790\u306b\u306f\u4f7f\u3048\u307e\u305b\u3093\u3002\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u9806\u3067\u3059\u304c\u3001\u5916\u90e8\u74b0\u5883\u5206\u6790\u306e\u7d50\u679c\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u65b0\u898f\u53c2\u5165\u8005\u306e\u591a\u3044\u696d\u754c\u3067\u3042\u308b\u5834\u5408\u3001\u53c2\u5165\u8005\u3088\u308a\u3082\u512a\u4f4d\u306a\u70b9\uff08\u6280\u8853\u529b\u30fb\u30d6\u30e9\u30f3\u30c9\u529b\u30fb\u7d4c\u55b6\u8cc7\u6e90\u306a\u3069\uff09\u304c\u81ea\u793e\u306e\u300c\u5f37\u307f<\/span>\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u81ea\u793e\u3088\u308a\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u53c2\u5165\u8005\u3067\u3042\u3063\u305f\u5834\u5408\u306f\u3001\u8a71\u304c\u5225\u3067\u3059\u3002\u65b0\u898f\u53c2\u5165\u8005\u306b\u52a3\u308b\u70b9\u306f\u300c\u5f31\u307f<\/span>\u300d\u3068\u306a\u308a\u3001\u305d\u308c\u304c\u4e8b\u696d\u5c55\u958b\u306b\u304a\u3051\u308b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3068\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u58f2\u308a\u4e0a\u3052\u306a\u3069\u306e\u6570\u5b57\u3092\u3082\u3063\u3066\u3001\u300c\u5f37\u307f<\/span>\u300d\u3068\u300c\u5f31\u307f<\/span>\u300d\u3092\u6b63\u78ba\u306b\u5206\u985e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

3.\u30af\u30ed\u30b9SWOT\u5206\u6790<\/h3>\n

\u5185\u90e8\u74b0\u5883\u5206\u6790\u3068\u5916\u90e8\u74b0\u5883\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u60c5\u5831\u306b\u3088\u308a\u3001\u5177\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u691c\u8a0e\u3057\u307e\u3059\u30024\u3064\u306e\u8981\u7d20\u3092\u305d\u308c\u305e\u308c\u304b\u3051\u5408\u308f\u305b\u308b\u300c\u30af\u30ed\u30b9SWOT\u5206\u6790<\/span>\u300d\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u4ee3\u8868\u7684\u306a\u7d44\u307f\u5408\u308f\u305b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n

\n\u25a1Strength\uff08\u5f37\u307f\uff09\u00d7Opportunity\uff08\u6a5f\u4f1a\uff09\uff1d\u81ea\u793e\u306e\u5f37\u307f\u3067\u201c\u5e02\u5834\u6a5f\u4f1a\u201d\u3092\u5f97\u308b\u6226\u7565<\/span>
\n\u25a1Strength\uff08\u5f37\u307f\uff09\u00d7Threat\uff08\u8105\u5a01\uff09\uff1d\u81ea\u793e\u306e\u5f37\u307f\u3067\u8105\u5a01\u3092\u6a5f\u4f1a\u306b\u5909\u3048\u308b\u6226\u7565<\/span>
\n\u25a1Weakness\uff08\u5f31\u307f\uff09\u00d7Opportunity\uff08\u6a5f\u4f1a\uff09\uff1d\u81ea\u793e\u306e\u5f31\u307f\u3092\u6539\u5584\u3057\u3066\u6a5f\u4f1a\u3092\u5f97\u308b\u305f\u3081\u306e\u6226\u7565<\/span>
\n\u25a1Weakness\uff08\u5f31\u307f\uff09\u00d7Threat\uff08\u8105\u5a01\uff09\uff1d\u81ea\u793e\u306e\u5f31\u307f\u304c\u62db\u3044\u305f\u8105\u5a01\u304b\u3089\u56de\u907f\u3059\u308b\u6226\u7565<\/span>\n<\/p>\n

\u3082\u3063\u3068\u3082\u91cd\u8996\u3059\u3079\u304d\u306f\u300cStrength\uff08\u5f37\u307f\uff09\u00d7Opportunity\uff08\u6a5f\u4f1a\uff09\u300d\u306e\u6226\u7565\u3067\u3001\u58f2\u308a\u4e0a\u3052\u5411\u4e0a\u3084\u4e8b\u696d\u62e1\u5927\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u300cWeakness\uff08\u5f31\u307f\uff09\u00d7Threat\uff08\u8105\u5a01\uff09\u300d\u306b\u5bfe\u3059\u308b\u6226\u7565\u3082\u5fc5\u8981\u3067\u3059\u3002\u6700\u60aa\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u9632\u3050\u305f\u3081\u306b\u3082\u3001\u5177\u4f53\u7684\u304b\u3064\u5b9f\u73fe\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u4e0b\u3055\u3044\u3002<\/p>\n

\u5177\u4f53\u4f8b\u3092\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u5c0f\u58f2\u696d\u3092\u30e1\u30a4\u30f3\u3068\u3059\u308b\u4f01\u696d\u304c\u3042\u308b\u3068\u3057\u307e\u3059\u3002\u5916\u90e8\u74b0\u5883\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305fOpportunity\uff08\u6a5f\u4f1a\uff09\u304c\u300c\u30cd\u30c3\u30c8\u901a\u8ca9\u3092\u5229\u7528\u3059\u308b\u6d88\u8cbb\u8005\u304c\u5897\u3048\u305f\u300d\u300c\u5b9f\u5e97\u8217\u3092\u69cb\u3048\u308b\u7af6\u5408\u304c\u591a\u3044\u300d\u300c\u666f\u6c17\u56de\u5fa9\u306b\u3088\u308a\u9867\u5ba2\u5229\u76ca\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u300d\u3067\u3042\u308a\u3001\u81ea\u793e\u306e\u5f37\u307f\u304c\u300c\u30cd\u30c3\u30c8\u96c6\u5ba2\u306e\u30ce\u30a6\u30cf\u30a6\u3068\u5b9f\u7e3e\u3092\u4fdd\u6709\u300d\u300c\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u5b89\u4fa1\u306a\u30b5\u30fc\u30d3\u30b9\u4fa1\u683c\u300d\u3067\u3042\u308b\u3068\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u5834\u5408\u306b\u8003\u3048\u3089\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306f\u3001\u300c\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u958b\u696d\u300d\u3084\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u300d\u300c\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306b\u3088\u308b\u96c6\u5ba2\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5916\u90e8\u74b0\u5883\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u3001\u201c\u7af6\u5408\u4ed6\u793e\u304c\u3084\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u201d\u3042\u308b\u3044\u306f\u201c\u82e6\u624b\u3068\u3059\u308b\u3053\u3068\u3092\u201d\u3092\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306b\u6349\u3048\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u4f01\u696d\u306b\u304a\u3051\u308b\u73fe\u72b6\u5206\u6790\u306e\u57fa\u672c\u3068\u306a\u308b\u624b\u6cd5\u3067\u3059\u304c\u3001\u975e\u5e38\u306b\u6709\u52b9\u6027\u306e\u9ad8\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u306e\u306f\u78ba\u304b\u3067\u3059\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

SWOT\u5206\u6790\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3072\u3068\u3064\u3067\u3059<\/span>\u3002\u4f01\u696d\u7d4c\u55b6\u8005\u306b\u3068\u3063\u3066\u306f\u4e00\u822c\u5e38\u8b58\u30ec\u30d9\u30eb\u306e\u624b\u6cd5\u3067\u3059\u304c\u3001\u6b63\u3057\u3044\u624b\u9806\u3092\u8e0f\u307e\u306a\u3051\u308c\u3070\u3001\u6b63\u78ba\u306a\u5206\u6790\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u305b\u3093\u3002\u5ba2\u89b3\u7684\u304b\u3064\u30d5\u30a1\u30af\u30c8\u30d9\u30fc\u30b9\u306e\u5206\u6790\u3092\u884c\u3044\u3001\u7d50\u679c\u306b\u504f\u308a\u304c\u751f\u3058\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u306a\u304a\u3001\u8907\u6570\u4eba\u306e\u62c5\u5f53\u8005\u306b\u3088\u308b\u30b0\u30eb\u30fc\u30d7\u30ef\u30fc\u30af\u5f62\u5f0f\u3067\u5206\u6790\u3059\u308b\u306e\u3082\u6709\u52b9\u3067\u3059\u3002\u81ea\u793e\u306e\u300c\u5f37\u307f\u300d\u3068\u300c\u5f31\u307f\u300d\u3001\u305d\u3057\u3066\u8ab2\u984c\u3068\u8105\u5a01\u306f\u4e00\u4f53\u4f55\u306a\u306e\u304b\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046<\/span>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u7b56\u5b9a\u306b\u304a\u3044\u3066\u3001\u307e\u305a\u3084\u308b\u3079\u304d\u3053\u3068\u306f\u300c\u73fe\u72b6\u5206\u6790\u300d\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u81ea\u793e\u306e\u300c\u5f37\u307f\u300d\u3068\u300c\u5f31\u307f\u300d\u3001\u8ab2\u984c\u306a\u3069\u3092\u628a\u63e1\u3057\u306a\u3051\u308c\u3070\u3001\u3069\u306e\u69d8\u306a\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u304c\u9069\u5207\u304b\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c\u3001\u300c…<\/p>\n","protected":false},"author":1,"featured_media":33282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[268],"tags":[],"class_list":["post-33283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mamechishiki"],"acf":[],"aioseo_notices":[],"featured_image_url":"https:\/\/denwadaikou.jp\/column\/wp-content\/uploads\/document_data_bunseki.jpg","_links":{"self":[{"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/posts\/33283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/comments?post=33283"}],"version-history":[{"count":9,"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/posts\/33283\/revisions"}],"predecessor-version":[{"id":50322,"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/posts\/33283\/revisions\/50322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/media\/33282"}],"wp:attachment":[{"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/media?parent=33283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/categories?post=33283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/denwadaikou.jp\/column\/wp-json\/wp\/v2\/tags?post=33283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}